Comments on: equality for brand and logos alike http://whoisjoel.com/2009/equality-for-brand-and-logos-alike/ My name is Joel, and I am a professional graphic designer specializing in branding and corporate identity. Before anything I am a proud husband, steadfast follower of Christ, creative thinker, and a connoisseur of brown ale, In-N-Out Burger, and mashed potatoes. :) In all seriousness, I began my education at California State University, San Bernardino. With a foundation in fine arts & design, I eventually achieved my Bachelor of Arts Degree in graphic design with a minor in web design. I have had the privilege to work on a variety of projects, from international branding projects in Thailand to small business rebrandings in the Inland Empire. I am passionate about connecting with like-minded creative professionals and providing functional design solutions to forward thinking people. Thu, 28 Jan 2010 16:55:07 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: putting lipstick on a pig 2 | whoisjoel.com :: design blog from joel beukelman http://whoisjoel.com/2009/equality-for-brand-and-logos-alike/comment-page-1/#comment-32 putting lipstick on a pig 2 | whoisjoel.com :: design blog from joel beukelman Mon, 06 Jul 2009 16:12:22 +0000 http://whoisjoel.com/?p=131#comment-32 [...] lot of these ideas also parallel my other posts about equality in branding and logos, in that one of the main vehicles in positioning your company is through branding. I hope all of [...]

]]> By: Theo http://whoisjoel.com/2009/equality-for-brand-and-logos-alike/comment-page-1/#comment-21 Theo Sun, 21 Jun 2009 18:58:30 +0000 http://whoisjoel.com/?p=131#comment-21 Cool stuff Holy can't wait to see more. Cool stuff Holy can’t wait to see more.

]]> By: Defending Your Offense http://whoisjoel.com/2009/equality-for-brand-and-logos-alike/comment-page-1/#comment-19 Defending Your Offense Tue, 16 Jun 2009 17:46:56 +0000 http://whoisjoel.com/?p=131#comment-19 [...] This past weekend as I sat on the sidelines at my wife’s roller derby game, I couldn’t help but notice how poor their defense was against the other team. Now granted they were playing last years undefeated team, there were still major holes in their strategy. But I didn’t connect the dots as to how this relates to us as designers until I watched Joel Beukelman’s new video blog, equality for brand and logos alike. [...] [...] This past weekend as I sat on the sidelines at my wife’s roller derby game, I couldn’t help but notice how poor their defense was against the other team. Now granted they were playing last years undefeated team, there were still major holes in their strategy. But I didn’t connect the dots as to how this relates to us as designers until I watched Joel Beukelman’s new video blog, equality for brand and logos alike. [...]

]]> By: Joel Beukelman http://whoisjoel.com/2009/equality-for-brand-and-logos-alike/comment-page-1/#comment-18 Joel Beukelman Mon, 15 Jun 2009 20:31:24 +0000 http://whoisjoel.com/?p=131#comment-18 Casey, thanks for your comment. Also, don't let the fact that your in college effect your confidence or your perception of validity. Everyone is in a leaning process, and frankly I think a lot of designers right out of school have great perspective on things and can add a huge voice to the design community. Keep it up man. Casey, thanks for your comment. Also, don’t let the fact that your in college effect your confidence or your perception of validity. Everyone is in a leaning process, and frankly I think a lot of designers right out of school have great perspective on things and can add a huge voice to the design community. Keep it up man.

]]> By: Casey Hald http://whoisjoel.com/2009/equality-for-brand-and-logos-alike/comment-page-1/#comment-17 Casey Hald Mon, 15 Jun 2009 17:52:17 +0000 http://whoisjoel.com/?p=131#comment-17 I completely agree with the point that you made about how the logo has to portray the overall environment of the company itself. If you don't match the quality of your services with the quality of your logo, your business will suffer in the long run. I'm still a college student learning this so my opinion is by no means professional, but I completely understand where you're coming from. Cheers, -Casey Hald I completely agree with the point that you made about how the logo has to portray the overall environment of the company itself. If you don’t match the quality of your services with the quality of your logo, your business will suffer in the long run.

I’m still a college student learning this so my opinion is by no means professional, but I completely understand where you’re coming from.

Cheers,

-Casey Hald

]]> By: Josh Cagwin http://whoisjoel.com/2009/equality-for-brand-and-logos-alike/comment-page-1/#comment-16 Josh Cagwin Mon, 15 Jun 2009 17:11:08 +0000 http://whoisjoel.com/?p=131#comment-16 Very true Joel, You can take the best logos designed, and if they are not surrounded by good elements they will be lost. I believe it is very important for us as designer to pay close attention to the whole package so that everything fits together nicely and compliments each other. Nice topic. Very true Joel, You can take the best logos designed, and if they are not surrounded by good elements they will be lost. I believe it is very important for us as designer to pay close attention to the whole package so that everything fits together nicely and compliments each other.

Nice topic.

]]> By: Joel Beukelman http://whoisjoel.com/2009/equality-for-brand-and-logos-alike/comment-page-1/#comment-15 Joel Beukelman Mon, 15 Jun 2009 17:07:53 +0000 http://whoisjoel.com/?p=131#comment-15 Im glad you are connecting with what I'm talking about and applying it further than my simple application. It really beaks down to being well rounded and considering all avenues of exposure in design. As far as you coming out here. Im going to be pissed if I miss you by a day or two. We will try and work this thing out. Lastly, the beat in the intro is from Atmosphere. He's dope. Im glad you are connecting with what I’m talking about and applying it further than my simple application. It really beaks down to being well rounded and considering all avenues of exposure in design.

As far as you coming out here. Im going to be pissed if I miss you by a day or two. We will try and work this thing out.

Lastly, the beat in the intro is from Atmosphere. He’s dope.

]]> By: kyle steed http://whoisjoel.com/2009/equality-for-brand-and-logos-alike/comment-page-1/#comment-14 kyle steed Mon, 15 Jun 2009 16:58:55 +0000 http://whoisjoel.com/?p=131#comment-14 DANGIT! What the heck man? DANGIT! What the heck man?

]]> By: kyle steed http://whoisjoel.com/2009/equality-for-brand-and-logos-alike/comment-page-1/#comment-13 kyle steed Mon, 15 Jun 2009 16:57:07 +0000 http://whoisjoel.com/?p=131#comment-13 First off, love that intro/outro beat. Who is that? Now let's get in to your message. I loved when you spoke about the offense/defense strategy, I actually thought about this on Saturday night at my wife's derby bout. Her team has a great offense, they can skate fast and score points, but when it comes to defending against the other team they are lacking. They don't seem to be on the same page that staying together as a "pack" will help them be stronger. I think that relates well to design, just like you were talking about. If we are really strong in creating logos, graphics or websites (offensive) and are weak at getting feedback, taking criticism (defensive) then we can only end up with just a good (not great) product. It takes time to learn these lessons. That's why I'm pushing myself to grow and learn from different people, and through my own mistakes. I'm excited to have connected with you, and now to interact online and looks like next month, in person. Great job. First off, love that intro/outro beat. Who is that?

Now let’s get in to your message.

I loved when you spoke about the offense/defense strategy, I actually thought about this on Saturday night at my wife’s derby bout. Her team has a great offense, they can skate fast and score points, but when it comes to defending against the other team they are lacking. They don’t seem to be on the same page that staying together as a “pack” will help them be stronger.

I think that relates well to design, just like you were talking about. If we are really strong in creating logos, graphics or websites (offensive) and are weak at getting feedback, taking criticism (defensive) then we can only end up with just a good (not great) product.

It takes time to learn these lessons. That’s why I’m pushing myself to grow and learn from different people, and through my own mistakes. I’m excited to have connected with you, and now to interact online and looks like next month, in person.

Great job.

]]> By: Joel Beukelman http://whoisjoel.com/2009/equality-for-brand-and-logos-alike/comment-page-1/#comment-12 Joel Beukelman Mon, 15 Jun 2009 16:51:42 +0000 http://whoisjoel.com/?p=131#comment-12 NO!!!!!!!!!!!!!!!! Dang it man. Im flying out to Maui on the 10th. So bummed. I swear i always have the worst timing with these things. If anything changes let me know. Anyways, glad you like the vids. Maybe you can come on sometime and we can chat about branding. NO!!!!!!!!!!!!!!!! Dang it man. Im flying out to Maui on the 10th. So bummed. I swear i always have the worst timing with these things. If anything changes let me know.

Anyways, glad you like the vids. Maybe you can come on sometime and we can chat about branding.

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