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	<title>whoisjoel.com   ::  design blog from joel beukelman &#187; Life</title>
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	<link>http://whoisjoel.com</link>
	<description>My name is Joel, and I am a professional graphic designer specializing in branding and corporate identity. Before anything I am a proud husband, steadfast follower of Christ, creative thinker, and a connoisseur of brown ale, In-N-Out Burger, and mashed potatoes. :) In all seriousness, I began my education at California State University, San Bernardino. With a foundation in fine arts &#38; design, I eventually achieved my Bachelor of Arts Degree in graphic design with a minor in web design. I have had the privilege to work on a variety of projects, from international branding projects in Thailand to small business rebrandings in the Inland Empire. I am passionate about connecting with like-minded creative professionals and providing functional design solutions to forward thinking people.</description>
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			<title>whoisjoel.com   ::  design blog from joel beukelman</title>
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		<item>
		<title>A New Season</title>
		<link>http://whoisjoel.com/2010/a-new-season/</link>
		<comments>http://whoisjoel.com/2010/a-new-season/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 02:54:13 +0000</pubDate>
		<dc:creator>Joel Beukelman</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://whoisjoel.com/?p=620</guid>
		<description><![CDATA[



Honestly, I am overwhelmed&#8230;..not by the fact that I found a job in horrible economy, but by all the love and support I have received from everyone. Here is a quick list&#8230;.sorry if I forgot you.  
1. My wife Erica. Thanks babe for everything you have done this past year &#38; for carrying the [...]]]></description>
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<p><span id="more-620"></span></p>
<p>Honestly, I am overwhelmed&#8230;..not by the fact that I found a job in horrible economy, but by all the love and support I have received from everyone. Here is a quick list&#8230;.sorry if I forgot you. <img src='http://whoisjoel.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>1. My wife Erica. Thanks babe for everything you have done this past year &amp; for carrying the extra weight while I was unemployed. You are an amazing and strong woman, and you keep me going through thick and thin. I love you.</p>
<p>2. My Family. My family is everything to me and I can&#8217;t explain how much your unconditional love means. Mom, Dad, Mom G, &amp; Dad G, Bryan, Rachel &amp; Bobby, &amp; Isaac&#8230;.Giardinelli, Beukelman, &amp; Jouwstra Fam&#8230;..you guys are my all. Love you guys.</p>
<p>3. My Temecula (greater So Cal&#8230;and some of texas <img src='http://whoisjoel.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  ) Design Crew (a.k.a. Durdes). I can&#8217;t say how much you guys keep me going and keep me inspired. I wouldn&#8217;t have been able to run my freelance and stay motivated to push forward without you. You guys are awesome.</p>
<p>4. Lastly&#8230;.Fat Tire, Coke, In-N-Out, Chipotle, Miramonte Wine, &amp; Papa Johns&#8230;.you are priceless. <img src='http://whoisjoel.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwhoisjoel.com%2F2010%2Fa-new-season%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwhoisjoel.com%2F2010%2Fa-new-season%2F" height="61" width="51" /></a></div>]]></content:encoded>
			<wfw:commentRss>http://whoisjoel.com/2010/a-new-season/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Get out of your comfort zone&#8230;</title>
		<link>http://whoisjoel.com/2010/get-out-of-your-comfort-zon/</link>
		<comments>http://whoisjoel.com/2010/get-out-of-your-comfort-zon/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 18:35:06 +0000</pubDate>
		<dc:creator>Joel Beukelman</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://whoisjoel.com/?p=614</guid>
		<description><![CDATA[




Hey Guys,
Its been a while since I have last posted, but had just a quick thought I wanted to share with everyone this morning.
Joel
]]></description>
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<p><span id="more-614"></span></p>
<p>Hey Guys,</p>
<p>Its been a while since I have last posted, but had just a quick thought I wanted to share with everyone this morning.</p>
<p>Joel</p>
<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwhoisjoel.com%2F2010%2Fget-out-of-your-comfort-zon%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwhoisjoel.com%2F2010%2Fget-out-of-your-comfort-zon%2F" height="61" width="51" /></a></div>]]></content:encoded>
			<wfw:commentRss>http://whoisjoel.com/2010/get-out-of-your-comfort-zon/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>My 3 Freelance Survival Tips</title>
		<link>http://whoisjoel.com/2009/my-3-freelance-survival-tips/</link>
		<comments>http://whoisjoel.com/2009/my-3-freelance-survival-tips/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 18:36:39 +0000</pubDate>
		<dc:creator>Joel Beukelman</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://whoisjoel.com/?p=601</guid>
		<description><![CDATA[



Tip #1  ::  Tweet Deck
TweetDeck has been the source of all my social networking and interaction. With platforms like twitter, facebook, and skype at our fingertips we have the opportunity to take on almost any project. The luxury of being able to take on other designers/developers for projects has never been as accessible as now.



Tip [...]]]></description>
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<p><span id="more-601"></span></p>
<h2>Tip #1  ::  Tweet Deck</h2>
<p><a href="http://tweetdeck.com" target="_blank">TweetDeck</a> has been the source of all my social networking and interaction. With platforms like twitter, facebook, and skype at our fingertips we have the opportunity to take on almost any project. The luxury of being able to take on other designers/developers for projects has never been as accessible as now.</p>
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<p><a href="http://tweetdeck.com" target="_blank"><img class="alignnone size-full wp-image-604" title="tweet" src="http://whoisjoel.com/wp-content/uploads/2009/12/tweet.jpg" alt="tweet" /></a></p>
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<h2>Tip #2  ::  ProtoShare</h2>
<p><a href="http://protoshare.com" target="_blank">ProtoShare</a> has been the lifeblood of my freelance business. The ability to layout quick and dynamic wireframes with the ease that <a href="http://protoshare.com" target="_blank">ProtoShare</a> provides allows me to make my development process extremely more efficient. I encourage anyone in web development to check out this service and try out the <a href="http://www.protoshare.com/sign-up/" target="_blank">30 Day Trial</a>.</p>
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<p><a href="http://www.protoshare.com/" target="_blank"><img class="alignnone size-full wp-image-603" title="proto" src="http://whoisjoel.com/wp-content/uploads/2009/12/proto.jpg" alt="proto" /></a></p>
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<h2>Tip #3  ::  Turn it off</h2>
<p>The ability to turn off and unplug is essential in our industry. Setting healthy boundaries and client expectations has been progressively harder the more accessible we get with mobile technology. I know that the more I have let my work consume me, the more I have had design block and stress about projects. Getting away from the screen is essential in approaching our work with a fresh and creative perspective.</p>
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<p><img class="alignnone size-full wp-image-602" title="power" src="http://whoisjoel.com/wp-content/uploads/2009/12/power.jpg" alt="power" /></p>
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			<wfw:commentRss>http://whoisjoel.com/2009/my-3-freelance-survival-tips/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>#balance</title>
		<link>http://whoisjoel.com/2009/balance/</link>
		<comments>http://whoisjoel.com/2009/balance/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 01:03:44 +0000</pubDate>
		<dc:creator>Joel Beukelman</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://whoisjoel.com/?p=590</guid>
		<description><![CDATA[



Hey Guys,
Here are just some quick thoughts and updates on what I have been up to and experiencing the past month. Thanks for coming by. Dont forget to check out @BeingGringo bellow.


Twitter  ::  @BeingGringo
Blog (soon to be)  ::  beinggringo.com
]]></description>
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</p>
<p><span id="more-590"></span></p>
<p>Hey Guys,</p>
<p>Here are just some quick thoughts and updates on what I have been up to and experiencing the past month. Thanks for coming by. Dont forget to check out @BeingGringo bellow.</p>
<p><br class="spacer_" /></p>
<p><img class="alignnone size-full wp-image-592" title="being_gringo_logo" src="http://whoisjoel.com/wp-content/uploads/2009/11/being_gringo_logo1.jpg" alt="being_gringo_logo" /></p>
<p><a href="http://twitter.com/beinggringo" target="_blank">Twitter  ::  @BeingGringo</a></p>
<p><a href="http://beinggringo.com" target="_blank">Blog (soon to be)  ::  beinggringo.com</a></p>
<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwhoisjoel.com%2F2009%2Fbalance%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwhoisjoel.com%2F2009%2Fbalance%2F" height="61" width="51" /></a></div>]]></content:encoded>
			<wfw:commentRss>http://whoisjoel.com/2009/balance/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Death to the Monday Vlog</title>
		<link>http://whoisjoel.com/2009/death-to-the-monday-vlog/</link>
		<comments>http://whoisjoel.com/2009/death-to-the-monday-vlog/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 19:39:02 +0000</pubDate>
		<dc:creator>Joel Beukelman</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://whoisjoel.com/?p=563</guid>
		<description><![CDATA[

Thanks to everyone who has supported the monday vlog and whoisjoel. New things coming&#8230;..its all about the changing of seasons. Much Love
To see the video from @aaroni268 I am responding to go here. 
]]></description>
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<span id="more-563"></span>Thanks to everyone who has supported the monday vlog and whoisjoel. New things coming&#8230;..its all about the changing of seasons. Much Love</p>
<p>To see the video from @aaroni268 I am responding to go <a href="http://www.thisisaaronslife.com/friday-vidcast-10-16-09/" target="_blank">here. </a></p>
<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwhoisjoel.com%2F2009%2Fdeath-to-the-monday-vlog%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwhoisjoel.com%2F2009%2Fdeath-to-the-monday-vlog%2F" height="61" width="51" /></a></div>]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Diesel :: 9 Months</title>
		<link>http://whoisjoel.com/2009/diesel-9-months/</link>
		<comments>http://whoisjoel.com/2009/diesel-9-months/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 19:10:56 +0000</pubDate>
		<dc:creator>Joel Beukelman</dc:creator>
				<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://whoisjoel.com/?p=560</guid>
		<description><![CDATA[
If you follow my twitter, you probably know my friend, office assistant, and son . . . diesel.   I was listening to this song and made me think of my dog (bigger, faster, stronger). He is pretty awesome!
]]></description>
			<content:encoded><![CDATA[<p><object width="560" height="308"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=6969270&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ADAD36&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=6969270&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ADAD36&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="560" height="308"></embed></object></p>
<p>If you follow my twitter, you probably know my friend, office assistant, and son . . . diesel. <img src='http://whoisjoel.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  I was listening to this song and made me think of my dog (bigger, faster, stronger). He is pretty awesome!</p>
<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwhoisjoel.com%2F2009%2Fdiesel-9-months%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwhoisjoel.com%2F2009%2Fdiesel-9-months%2F" height="61" width="51" /></a></div>]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>10.11. Photo New Packaging</title>
		<link>http://whoisjoel.com/2009/10-11-photo-new-packaging/</link>
		<comments>http://whoisjoel.com/2009/10-11-photo-new-packaging/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 21:10:23 +0000</pubDate>
		<dc:creator>Joel Beukelman</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Photo]]></category>
		<category><![CDATA[10.11. Photo]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://whoisjoel.com/?p=542</guid>
		<description><![CDATA[I have been wanting to provide a nice way of presenting my product for a while now, and a good friend Jacob Mariano got me motivated by finishing his amazing packaging idea. The packaging consists of a tin dvd case and wrapping with a rustic paper and twine. Im pretty happy with the results and [...]]]></description>
			<content:encoded><![CDATA[<p>I have been wanting to provide a nice way of presenting my product for a while now, and a good friend <a href="http://jacobmariano.blogspot.com/2009/09/new-custom-packaging.html">Jacob Mariano</a> got me motivated by finishing his <a href="http://jacobmariano.blogspot.com/2009/09/new-custom-packaging.html">amazing packaging idea</a>. The packaging consists of a tin dvd case and wrapping with a rustic paper and twine. Im pretty happy with the results and am making plans for a custom 10.11. stamp for some final touches. Enjoy!</p>
<p><img class="alignleft size-full wp-image-548" title="1011_packaging_0107" src="http://whoisjoel.com/wp-content/uploads/2009/10/1011_packaging_0107.jpg" alt="1011_packaging_0107" /></p>
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		<title>Neil &amp; Nichelle Engaged</title>
		<link>http://whoisjoel.com/2009/neil-nichelle-engaged/</link>
		<comments>http://whoisjoel.com/2009/neil-nichelle-engaged/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 06:15:21 +0000</pubDate>
		<dc:creator>Joel Beukelman</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://whoisjoel.com/?p=539</guid>
		<description><![CDATA[This is an awesome couple that was referred to me from Kyle &#38; Prisilla (a previous bride). Neil was a groomsmen for Kyle and I had a good time getting to meet him. 10.11. will be shooting their wedding in March 2010, and I&#8217;m super excited to shoot in L.A. with this fun couple. Hope [...]]]></description>
			<content:encoded><![CDATA[<p>This is an awesome couple that was referred to me from Kyle &amp; Prisilla (a previous bride). Neil was a groomsmen for Kyle and I had a good time getting to meet him. 10.11. will be shooting their wedding in March 2010, and I&#8217;m super excited to shoot in L.A. with this fun couple. Hope you like the pics.</p>
<p><img class="alignnone size-full wp-image-533" title="2009-09-11_0042" src="http://whoisjoel.com/wp-content/uploads/2009/10/2009-09-11_0042.jpg" alt="2009-09-11_0042" /><span id="more-539"></span></p>
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		<title>Three Bad Jacks :: Live in Riverside</title>
		<link>http://whoisjoel.com/2009/three-bad-jacks-live-in-riverside/</link>
		<comments>http://whoisjoel.com/2009/three-bad-jacks-live-in-riverside/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 18:19:08 +0000</pubDate>
		<dc:creator>Joel Beukelman</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Photo]]></category>
		<category><![CDATA[joel beukelman]]></category>
		<category><![CDATA[supernatural cymbals]]></category>
		<category><![CDATA[three bad jacks]]></category>
		<category><![CDATA[true blood]]></category>
		<category><![CDATA[whoisjoel]]></category>

		<guid isPermaLink="false">http://whoisjoel.com/?p=507</guid>
		<description><![CDATA[

This past weekend, my best friend I grew up playing drums with, Kyle Helm, played his first show with band Three Bad Jacks. This was hist first show of many too come. I&#8217;m super excited for him, and it was awesome to meet Elvis, the man behind the magic. They have a pretty amazing live [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-512" title="2009-09-18_3BJ_0019" src="http://whoisjoel.com/wp-content/uploads/2009/09/2009-09-18_3BJ_0019.jpg" alt="2009-09-18_3BJ_0019" /><br />
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<p><span style="font-weight: normal; font-size: 13px;">This past weekend, my best friend I grew up playing drums with, Kyle Helm, played his first show with band <a href="http://www.threebadjacks.com/home.php" target="_blank">Three Bad Jacks</a>. This was hist first show of many too come. I&#8217;m super excited for him, and it was awesome to meet Elvis, the man behind the magic. They have a pretty amazing live show&#8230;. jumping on stand up basses, lighting crap on fire, and probably the most energetic show I&#8217;ve seen in a while.  If you haven&#8217;t heard of Three Bad Jacks, check them out <a href="http://www.threebadjacks.com/home.php" target="_blank">here</a>. You might also know them currently from the title track for HBO&#8217;s series True Blood. I was grateful for the opportunity to shoot this band and hope to shoot many more. </span></p>
<h3>Supernaturals Cymbals</h3>
<p>Kyle is also endorsed by <a href="http://supernaturalcymbals.com/" target="_blank">Supernatural Cymbals</a> so I got to hang out and chat with Shawn McCain about their product. They have a dope line of <a href="http://supernaturalcymbals.com/" target="_blank">cymbals</a> and I got to take some shots for them also. Good time and good people!</p>
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		<title>5 things I would do differently . . . #5</title>
		<link>http://whoisjoel.com/2009/5-things-i-would-do-differently-5/</link>
		<comments>http://whoisjoel.com/2009/5-things-i-would-do-differently-5/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 19:59:28 +0000</pubDate>
		<dc:creator>Joel Beukelman</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://whoisjoel.com/?p=469</guid>
		<description><![CDATA[


 
Being Less of a Designer
Drum roll please . . . it&#8217;s the last week of my series &#8220;5 things I would do differently&#8221; and I&#8217;m super excited about this weeks post. This week I wanted to talk about being less of a designer. When I say &#8220;Less of a Designer,&#8221; Im mainly talking about [...]]]></description>
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<h3>Being Less of a Designer</h3>
<p>Drum roll please . . . it&#8217;s the last week of my series &#8220;5 things I would do differently&#8221; and I&#8217;m super excited about this weeks post. This week I wanted to talk about being less of a designer. When I say &#8220;Less of a Designer,&#8221; Im mainly talking about two things.</p>
<h4>1. Waiting for the question before answering.</h4>
<p><span style="font-weight: normal;">I have found that in the last year, I started to solve client problems before they had presented the problem. I find that with the title of designer, we tend to let our confidence go to our head and get a little cocky. I think there is a great value to listening before speaking, and I think we can be much more productive in solving out clients problems when we do listen.</span></p>
<h4>2. Humility.</h4>
<p>I have also found that being a full time designer has had the tendency to envelope every facet of my life. This also strikes on the topic of being a little over confident/cocky. I have found that separating my career mentality (creatively solving problems) from my personal life has helped me maintained sanity. Realizing that I don&#8217;t have an answer for everyones issue is something I constantly find myself realizing. Even as I&#8217;m writing this, I realize how lame this sounds, but I think that this is a common issue for people in professions where they are in a position of authority. Not sure if all of this is making complete sense, but if you think I&#8217;m completely off&#8230;please leave a comment.</p>
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