noBeige Logo & Brand Foundations

For noBeige, I designed the logo and a compact brand guide to establish the visual foundation of the brand. The identity is rooted in social interaction and community, with the brand’s values closely tied to shared experiences such as events, parties, and physical spaces like showrooms. The work focused on creating a clear and flexible identity that can live across different social contexts. Rather than relying on heavy decoration, the logo and visual language were built around typography, proportions, and simple rules that adapt easily to both digital and physical environments. The brand guide translates these principles into a practical framework, defining logo usage, basic typography, and visual direction. It provides a foundation that supports noBeige’s presence across social activities while leaving room for the brand to evolve.