OBJEKT Nº E-Commerce, UX/UI & Brand System

For OBJEKT Nº I designed and built the entire webstore from the ground up, covering the structure, UX flows, visual language and brand system. The goal was not just to sell products but to create a calm and intentional experience that reflects the character of the works themselves. The UI is deliberately reduced and precise, giving the artworks space to breathe while guiding users clearly through the store. Every interaction, spacing decision and layout choice serves usability first and aesthetics second. UX decisions focused on clarity, rhythm and confidence, removing noise and friction without feeling empty or cold. In parallel I developed the full brand identity to align closely with the products: quiet, considered and material-driven. Typography, colour and tone were chosen to feel timeless and gallery-like while still working reliably in an e-commerce environment. The result is a store where brand, product and user experience work as one coherent system.