OBJEKT Nº E-Commerce, UX/UI & Brand System

For OBJEKT Nº, I designed and built the entire webstore from the ground up, from structure and UX flows to the visual language and brand system behind it. The goal was not just to sell products, but to create a calm, intentional experience that reflects the character of the works themselves. The UI is deliberately reduced and precise, giving the artworks space to breathe while guiding users clearly through the store. UX decisions focused on clarity, rhythm, and confidence, removing noise and friction without feeling empty or cold. Every interaction, spacing decision, and layout choice serves usability first, aesthetics second. In parallel, I developed the branding to align tightly with the products: quiet, considered, and material-driven. Typography, colour, and tone were chosen to feel timeless and gallery-like, while still working reliably in an e-commerce environment. The result is a store that feels distinct and premium, without relying on trends, and where brand, product, and user experience work as one coherent system.