Marketing & Campaign Production

For Brumm, the workwear brand of Wicki Forst, I developed and executed the marketing and campaign content for 2025 together with a creative partner. The goal was to present the products in real working environments and to create a visual language that feels direct, practical, and credible. The focus was on authentic content rather than staged studio productions. All material was created on location, capturing real situations and everyday use. I was responsible for concept development, visual direction, editing, and post-production, while the production itself was realised in close collaboration with clearly defined roles. The resulting photos and videos were used across social media and digital advertising channels. The project aimed to support the brand by making its strengths visible: functionality, durability, and everyday reliability, without over-stylisation.