20min Ad-Concepts and Creative Direction

For IZZO, we developed a cross-channel advertising campaign in collaboration with 20 Minuten, with the primary goal of promoting the mobile app, increasing brand awareness, and supporting the Lovemobile truck during the Street Parade. The campaign combined print ads in 20 Minuten with digital placements across their Swiss-wide online network and within the 20 Minuten app. The visuals relied on direct, sometimes provocative captions to attract attention in high-reach environments and to create curiosity around the app and the event. The project reflects an earlier phase of the brand and my approach at the time. While I would approach parts of it differently today, it provided practical experience in app-focused advertising, mass-reach media formats, and event-related campaign work.