Knutwiler Powerdays Marketing & Social Media

For Knutwiler Powerdays, I worked together with a creative partner to build and execute the event’s marketing and social media presence. The goal was to strengthen the digital visibility of the festival, reach new audiences, and actively support ticket sales. We produced video and social media content around the event itself. While the filming was done collaboratively and the editing was handled by my partner, my main responsibility was the strategic and editorial side. I developed the content plan, created organic image posts, and designed informational content such as ticket announcements, program highlights, and general festival updates. In addition, I managed the social media advertising and planned paid campaigns focused on reach and conversion. By combining organic content with paid ads, the project opened new digital channels for the event, significantly increased visibility, and contributed to record-breaking ticket sales. Over the course of the collaboration, the social media follower base was nearly doubled.