Thundertruck Concept & Execution

For the IZZO Lovemobile at Streetparade 2024, I took on the creative direction from concept to final execution. What began as a simple sketch evolved into a full creative and technical scope, encompassing everything from marketing strategy and visual design to detailed build plans. I developed the truck design, including floor plans and structural layouts, and led the design of all supporting visual assets. This included flyers, social media content, large-scale banner graphics, and print materials, each tailored to the campaign and event aesthetic. Every visual element stemmed from my creative direction, ensuring a unified and impactful presence for IZZO at the parade.