Branding & Visual Content

For OBLIVIOUS, I worked closely with a creative partner on building and developing the visual identity of the brand. The project is a collaborative effort, with clearly defined roles across branding, design, photography, and content. My primary responsibility was the art direction and branding side of the project. This included designing all graphic elements and clothing prints, shaping the visual language of the brand, and defining how OBLIVIOUS presents itself across digital channels and social media. The photography and video work was largely created in collaboration, with my partner leading many of the shoots. I supported the visual output through image grading, editing, and post-production, ensuring consistency with the brand’s overall tone and direction. The result is an evolving visual system where clothing design, branding, and content work together. The project continues to grow through iteration, experimentation, and shared creative direction.